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Category Archives: News

Time Out Chicago : Addiction Incorporated Film review

February 10, 2012 : By A.A. Dowd

A Big Tobacco whistle-blower gets his documentary due. Big Tobacco has been Public Enemy No. 1 for long enough now that it’s easy to forget how recently it wasn’t. Though the hazardous effects of smoking have been common knowledge for …

The Columbus Dispatch : Likable crusader sends up smoke signals

February 10, 2012

One might assume that Victor DeNoble, the tobacco-industry whistle-blower at the center of the documentary Addiction Incorporated, is the guy who inspired the 1999 film The Insider. The storylines are almost identical: A cigarette company insider discovers that the product his employer …

Daily Camera : What to Do in Boulder Tonight

February 10, 2012

Though he’s not the same real-life whistleblower that inspired the cigarette-industry-expose “The Insider,” Victor DeNoble did blow the whistle on the powerful interests that promoted the smoking industry. He’s the central figure in the new documentary “Addiction Incorporated: The true story of the …

Chicago Tribune : Big Tobacco whistleblower at ease on camera

February 9, 2012 : By Nina Metz

“Rats don’t have social pressures. Rats don’t care about losing weight. Rats don’t go to the movies. The only reason a rat would press a lever for nicotine is if its brain said, ‘I like it.’” That’s Victor DeNoble, a …

Expressnightout.com : Big Smoke Screen

February 9, 2012 : By Kristen Page-Kirby

“Addiction Incorporated” is more than a PSA about how cigarettes are bad for you. The documentary, now playing at the E Street Cinema, also has an element of “All the President’s Men,” with journalists struggling to tell a story that …

Roger Ebert : Addiction Incorporated

February 9, 2012 : By By Roger Ebert

Variance Films presents a documentary directed by Charles Evans Jr. Running time: 100 minutes. MPAA rating: PG (for thematic material involving smoking and addiction, and for some language). The PG rating of “Addiction Incorporated” is explained in part because it …

New Public Health : Addiction Incorporated: A Tobacco Whistle-blower and the Filmmaker Who Told His Story

February 8, 2012

A new film, Addiction Incorporated, gives viewers a look at the tobacco industry and nicotine addiction from the perspective of Victor DeNoble, a former industry scientist turned whistle-blower. DeNoble testified before Congress in 1994 that his research proved nicotine was addictive, contradicting the …

The Stranger : Addiction Incorporated

February 3, 2012

Inside Charles Evans Jr.’s feature-length documentary is a nutshell version of the still-amazing tale of the fight for federal regulation of the tobacco industry, here told in footage from the actual hearings (Senator Harry Waxman, represent!). Wrapped around this great …

Seattle Weekly : Addiction Incorporated: The Evils of Big Tobacco

February 3, 2012 : By Melissa Anderson

With a name that not even the PR team at Smokefree America could dream up, Victor DeNoble emerges as the hero of Charles Evans Jr.‘s mostly muscular documentary on the 1990s campaign to expose Big Tobacco. DeNoble, a psychologist, was hired by Philip Morris in …

Washingtonian : Addiction Incorporated

February 3, 2012

Victor DeNoble was a behavioral pharmacologist working with the tobacco industry in the 1980s to develop a safer form of nicotine, but in doing so, he also found hard evidence that the substance was addictive, and he ended up blowing the …