Trap Tobacco—Let’s Make the Next Generation Tobacco-Free

April 14, 2014

Today is historic for the tobacco education movement and the educational documentary “Addiction Incorporated.”  It’s the 20th anniversary of the day Dr. Victor DeNoble became Big Tobacco’s first whistleblower. During the Congressional Hearings, chaired by Congressional Representative Henry Waxman, DeNoble shared the results of his rat studies, proving that Big Tobacco lied to the public about nicotine being addictive. After watching “Addiction Incorporated,” one student realized that he too could make a difference. He interviewed smokers, asked what prompted them to quit and shared those stories with others. We’re moving in the right direction, but more needs to be done now to ensure our Next Generation is Tobacco Free. The “Addiction Incorporated” public education team invites youth to trap tobacco by participating in the…

“Flat Rat” Youth Virtual Contest!

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Take a creative picture with “Flat Rat.” Demonstrate how tobacco affects you and/or others in everyday life.

Entrees will be judged by filmmaker, philanthropist and “Addiction Incorporated” Director, Charles Evans, Jr. The contestant with the most creative photo and caption will win an iPad Mini, and their organization will win a free screening of “Addiction Incorporated.”


  1. Print and cut out “Flat Rat.” Access the cut out by clicking here.
  2. Take a creative picture with “Flat Rat” to demonstrate how tobacco affects you and/or others in everyday life.
  3. Like the “Addiction Incorporated” (AI) Facebook page ( and post your photo on its wall.
  4. Write a creative caption that corresponds to your picture. Make sure you include the following hashtags: #AddictionInc #April14 #Waxman #DeNoble.

Submissions will be accepted from April 14 through May 12, 2014 by 5:00pm.